“We wont be beaten on price” and “Stamping down on prices” - two key phrases used in all of PC World’s advertising which means very very little.

Yesterday I was at PC World with Andrew when we decided to have a little fun with their shiny demo Mac Book Pro (which they hide behind a plastic thing so you really don’t get a good idea of display quality)… anyway, they claim that they won’t be beaten on price so I can only imagine the look on the faces of staff (and other customers) when they looked at the screen to find a web page displayed showing a lower price from a very nearby Apple reseller… (on a macbook pro that isn’t connected to the internet in PC World :P)

Also, on the wont be beaten on price. PC World and Staples are right next to each other at Finneston.

NETGEAR WGE111 - PC World Price - £79.99
NETGEAR WGE111 - Staples (an office supplies company) Price - £49.99

You only have to walk about 12 feet to find a better price on most of their networking gear.