Apple recently announced Tiger and, as I’m sure you all know, they made a rather big deal about not releasing it until 6pm on Friday night. They also made it difficult for smaller resellers like the one I work for to GET copies for 6pm… namely that our boxes wouldnt SHIP until 6pm, meaning we couldnt actually sell them until the Saturday. Leaving only Apple Centres (more on that later!) and the UK Apple Stores in London and Birmingham able to sell at 6pm (and in most cases doing a 6pm-midnight launch event).

All these stores had signed an NDA to ensure they didnt sell or show Tiger before 6pm…. well our boxes arrived at around 1030 on the 29th due to some shipping error i would presume and we hadn’t signed an NDA….